Privacy Policy
Our website address is: www.lsdigital.co.uk.
Protecting your private information is our priority. This Statement of Privacy applies to the www.lsdigital.co.uk and LS DIGITAL MARKETING LTD®., and governs data collection and usage. For the purposes of this Privacy Policy, unless otherwise noted, all references to LS DIGITAL MARKETING LTD include www.lsdigital.co.uk and LS DIGITAL MARKETING LTD Ltd. The www.lsdigital.co.uk website is a Web Development and Videography Site offering its services. By using the www.lsdigital.co.uk website, you consent to the data practices described in this Statement.
Collection of your Personal Information
In order to better provide you with products and services offered on our Site, LS DIGITAL MARKETING LTD may collect personally identifiable information, such as your first name, last name, Mailing and E-mail Address. We may gather additional personal or non-personal information in the future.
Please keep in mind that if you directly disclose personally identifiable information or personally sensitive data through LS Digital’s public message boards, this information may be collected and used by others.
We do not collect any personal information about you unless you voluntarily provide it to us. However, you may be required to provide certain personal information to us when you elect to use certain products or services available on the Site. These may include: (a) registering for an account on our Site; (b) entering a sweepstakes or contest sponsored by us or one of our partners; (c) signing up for special offers from selected third parties; (d) sending us an email message; (e) submitting your credit card or other payment information when ordering and purchasing products and services on our Site. To wit, we will use your information for, but not limited to, communicating with you in relation to services and/or products you have requested from us. We also may gather additional personal or non-personal information in the future.
Information about your computer hardware and software may be automatically collected by LS DIGITAL MARKETING LTD. This information can include: your IP address, browser type, domain names, access times and referring website addresses. This information is used for the operation of the service, to maintain quality of the service, and to provide general statistics regarding use of the www.lsdigital.co.uk website.
LS DIGITAL MARKETING LTD encourages you to review the privacy statements of websites you choose to link to from LS DIGITAL MARKETING LTD so that you can understand how those websites collect, use and share your information. LS DIGITAL MARKETING LTD is not responsible for the privacy statements or other content on websites outside of the LS DIGITAL MARKETING LTD website.
Use of your Personal Information
LS DIGITAL MARKETING LTD collects and uses your personal information to operate its website(s) and deliver the services you have requested.
LS DIGITAL MARKETING LTD may also use your personally identifiable information to inform you of other products or services available from LS DIGITAL MARKETING LTD and its affiliates. LS DIGITAL MARKETING LTD may also contact you via surveys to conduct research about your opinion of current services or of potential new services that may be offered.
LS DIGITAL MARKETING LTD does not sell, rent or lease its customer lists to third parties.
LS DIGITAL MARKETING LTD may share data with trusted partners to help perform statistical analysis, send you email or postal mail, provide customer support, or arrange for deliveries. All such third parties are prohibited from using your personal information except to provide these services to LS DIGITAL MARKETING LTD, and they are required to maintain the confidentiality of your information.
LS DIGITAL MARKETING LTD may keep track of the websites and pages our users visit within LS DIGITAL MARKETING LTD, in order to determine what LS DIGITAL MARKETING LTD services are the most popular. This data is used to deliver customised content and advertising within LS DIGITAL MARKETING LTD to customers whose behaviour indicates that they are interested in a particular subject area.
LS DIGITAL MARKETING LTD will disclose your personal information, without notice, only if required to do so by law or in the good faith belief that such action is necessary to: (a) conform to the edicts of the law or comply with legal process served on LS DIGITAL MARKETING LTD or the site; (b) protect and defend the rights or property of LS DIGITAL MARKETING LTD; and, (c) act under exigent circumstances to protect the personal safety of users of LS DIGITAL MARKETING LTD, or the public.
Use of Cookies
The LS DIGITAL MARKETING LTD website may use “cookies” to help you personalise your online experience. A cookie is a text file that is placed on your hard disk by a web page server. Cookies cannot be used to run programs or deliver viruses to your computer. Cookies are uniquely assigned to you, and can only be read by a web server in the domain that issued the cookie to you.
One of the primary purposes of cookies is to provide a convenience feature to save you time. The purpose of a cookie is to tell the Web server that you have returned to a specific page. For example, if you personalise LS DIGITAL MARKETING LTD pages, or register with LS DIGITAL MARKETING LTD site or services, a cookie helps LS DIGITAL MARKETING LTD to recall your specific information on subsequent visits. This simplifies the process of recording your personal information, such as billing addresses, shipping addresses, and so on. When you return to the same LS DIGITAL MARKETING LTD website, the information you previously provided can be retrieved, so you can easily use the LS DIGITAL MARKETING LTD features that you customised.
You have the ability to accept or decline cookies. Most Web browsers automatically accept cookies, but you can usually modify your browser setting to decline cookies if you prefer. If you choose to decline cookies, you may not be able to fully experience the interactive features of the LS DIGITAL MARKETING LTD services or websites you visit.
Service Providers
We may employ third party companies and individuals to facilitate our Service (“Service Providers”), to provide the Service on our behalf, to perform Service-related services or to assist us in analyzing how our Service is used.
These third parties have access to your Personal Data only to perform these tasks on our behalf and are obligated not to disclose or use it for any other purpose.
Analytics
We may use third-party Service Providers to monitor and analyze the use of our Service.
Google Analytics
Google Analytics is a web analytics service offered by Google that tracks and reports website traffic. Google uses the data collected to track and monitor the use of our Service. This data is shared with other Google services. Google may use the collected data to contextualize and personalize the ads of its own advertising network.
You can opt-out of having made your activity on the Service available to Google Analytics by installing the Google Analytics opt-out browser add-on. The add-on prevents the Google Analytics JavaScript (ga.js, analytics.js, and dc.js) from sharing information with Google Analytics about visits activity.
For more information on the privacy practices of Google, please visit the Google Privacy & Terms web page: https://policies.google.com/privacy?hl=en
Retargeting
Google AdWords remarketing
We use Google Analytics’ 3rd-party audience data such as age, gender, and interests to better understanding the behavior of our customers and work with companies that collect information about your online activities to provide advertising targeted to suit your interests and preferences. For example, you may see certain ads on this website or other websites because we contract with Google and other similar companies to target our ads based on information we or they have collected, including information that was collected through automated means (such as cookies and web beacons). These companies also use automated technologies to collect information when you click on our ads, which helps track and manage the effectiveness of our marketing efforts.
You may opt out of the automated collection of information by third-party ad networks for the purpose of delivering advertisements tailored to your interests, by visiting the consumer opt-out page for the Self-Regulatory Principles for Online Behavioral Advertising at http://www.aboutads.info/choices/ and edit or opt-out your Google Display Network ads’ preferences at http://www.google.com/ads/preferences/.
Facebook, Custom Audiences and Facebook Marketing Services
Due to our legitimate interest in the analysis, optimization and economic operation of our online offer and for these purposes within the meaning of Art. 6 (1) f. of the GDPR we use the so-called “Facebook pixel” of the social network Facebook, which is operated by Facebook Inc., 1 Hacker Way, Menlo Park, CA 94025, USA, or if you are a resident of the EU, Facebook Ireland Ltd., 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland (“Facebook”).
Facebook is certified under the Privacy Shield Agreement and thereby offers a guarantee to comply with European data protection law.
With the help of the Facebook pixel, Facebook is on the one hand able to determine the visitors of our online offer as a target group for the presentation of advertisements (so-called “Facebook ads”). Accordingly, we use the Facebook pixel to display our Facebook ads only to Facebook users who have shown an interest in our website or who have specific characteristics (e. g. interests in certain topics or products determined by the websites visited) that we submit to Facebook (so-called “custom audiences”). With the help of the Facebook pixel, we also want to make sure that our Facebook ads are in line with the potential interest of users and do not have a nuisance effect. Using the Facebook pixel, we can also track the effectiveness of Facebook ads for statistical and market research purposes by seeing whether users have been redirected to our website after clicking on a Facebook ad (so-called “conversion tracking”).
The Facebook pixel is directly integrated into our website by Facebook and can store a so-called cookie, i. e. a small file, on your device. If you then log in to Facebook or visit Facebook when you are logged in, your visit to our online offer will be noted in your profile. The data collected about you is anonymous for us, i. e. it does not allow us to draw conclusions about the identity of the users. However, the data is stored and processed by Facebook so that it can be linked to the respective user profile and used by Facebook as well as for its own market research and advertising purposes. If we transfer data to Facebook for comparison purposes, it is encrypted locally in the browser and only then sent to Facebook via a secure https connection. This is done with the sole purpose of matching the data encrypted by Facebook.
Furthermore, when using the Facebook pixel, we use the additional function “advanced matching”, in which inventory data such as telephone numbers, e-mail addresses or users’ Facebook IDs is transmitted to Facebook (encrypted), but solely to create target groups (“Custom Audiences”). Users agree our use of the “advanced matching” and the related processing of their data.
Based on our legitimate interests, we also use the “Custom Audiences from File” function of the social network Facebook, Inc. in which case inventory data (phone numbers, email addresses, Facebook IDs) will be uploaded to Facebook. The upload process is encrypted. The upload serves solely to identify recipients of our Facebook ads. We want to ensure that the ads are only displayed to users who are interested in our information and services. Users agree our use of the ” Custom Audiences from File” function and the related processing of their data.
Facebook’s processing of the data is governed by Facebooks Data Usage Policy. Accordingly, general instructions on how to display Facebook ads, in the Facebook Data Usage Policy: https://www.facebook.com/policy.php. For specific information and details about the Facebook pixel and how it works, please visit the Facebook Help Center: https://www.facebook.com/business/help/651294705016616.
You may object to the collection by the Facebook pixel and use of your data to display Facebook ads. To set what kind of ads you see on Facebook, you can go to the page set up by Facebook and follow the instructions on how to set up use-based advertising: https://www.facebook.com/settings?tab=ads. The settings are platform-independent, i. e. they are applied to all devices, such as desktop computers or mobile devices.
You may also object to the use of cookies for measuring range and advertising purposes via the Network Advertising Initiative’s deactivation page (http://optout.networkadvertising.org/) and additionally via the US website (http://www.aboutads.info/choices) or the European website (http://www.youronlinechoices.com/uk/your-ad-choices/).
LinkedIn Insight Tag
Within our website the marketing functions (so-called “LinkedIn Insight Tag”) of the network LinkedIn will be used. Provider is the LinkedIn Corporation, 2029 Stierlin Court, Mountain View, CA 94043, USA. The LinkedIn Insight Tag is a piece of lightweight JavaScript code that we have added to our website to enable in-depth campaign reporting and to help us unlock valuable insights about our website visitors. We use the LinkedIn Insight Tag to track conversions, retarget website visitors, and unlock additional insights about members interacting with our LinkedIn adverts. The LinkedIn Insight Tag enables the collection of metadata such as IP address information, timestamp, and events such as page views. All data is encrypted. The LinkedIn browser cookie is stored in a visitor’s browser until they delete the cookie or the cookie expires.
Each time you access one of our pages that contains LinkedIn’s features, a connection is established to a LinkedIn server. LinkedIn is informed that you have visited our website with your IP address. With the help of the LinkedIn Insight Tag we are able to analyse the success of our campaigns within the LinkedIn platform or determine target groups for them based on the interaction of the users with our website. If you are registered with LinkedIn, it is possible for LinkedIn to associate your interaction with our online services with your user account.
LinkedIn is certified under the Privacy Shield Agreement and therefore guarantees compliance with European data protection legislation
You can permanently opt out on this link: https://www.linkedin.com/psettings/guest-controls/retargeting-opt-out.
For more information on the Linkedin Privacy Policy, go to https://www.linkedin.com/legal/privacy-policy.
LinkedIn advertising cookie is used on the basis of Art. 6 (1) (f) GDPR. We have a legitimate interest in analyzing user behavior to optimize our website and advertising.
Security of your Personal Information
LS DIGITAL MARKETING LTD secures your personal information from unauthorized access, use, or disclosure. LS DIGITAL MARKETING LTD uses the following methods for this purpose:
-SSL Protocol
When personal information (such as a credit card number) is transmitted to other websites, it is protected through the use of encryption, such as the Secure Sockets Layer (SSL) protocol.
We strive to take appropriate security measures to protect against unauthorized access to or alteration of your personal information. Unfortunately, no data transmission over the Internet or any wireless network can be guaranteed to be 100% secure. As a result, while we strive to protect your personal information, you acknowledge that: (a) there are security and privacy limitations inherent to the Internet which are beyond our control; and (b) security, integrity, and privacy of any and all information and data exchanged between you and us through this Site cannot be guaranteed.
Children Under Thirteen
LS DIGITAL MARKETING LTD does not knowingly collect personally identifiable information from children under the age of thirteen. If you are under the age of thirteen, you must ask your parent or guardian for permission to use this website.
E-mail Communications
From time to time, LS Digital may contact you via email for the purpose of providing announcements, promotional offers, alerts, confirmations, surveys, and/or other general communication. In order to improve our Services, we may receive a notification when you open an email from LS Digital or click on a link therein.
Opt-Out & Unsubscribe
We respect your privacy and give you an opportunity to opt-out of receiving announcements of certain information. Users may opt-out of receiving any or all communications from LS Digital by contacting us here:
– Email: [email protected]
Changes to this Statement
LS DIGITAL MARKETING LTD will occasionally update this Statement of Privacy to reflect company and customer feedback. LS DIGITAL MARKETING LTD encourages you to periodically review this Statement to be informed of how LS DIGITAL MARKETING LTD is protecting your information.
Contact Information
LS DIGITAL MARKETING LTD welcomes your questions or comments regarding this Statement of Privacy. If you believe that LS DIGITAL MARKETING LTD has not adhered to this Statement, please contact LS DIGITAL MARKETING LTD at:
LS DIGITAL MARKETING LTD
Peacehaven
East Sussex
United Kingdom
Email Address:
[email protected]
Effective as of June 16, 2020